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New Booking Platform a win-win for Hotels and Merit Travel Consultants

Merit Travel’s new Agent desktop tool will increase efficiencies and reduce costs.

TORONTO – November 15, 2016 –While customers are scouring the online world for the best hotel deals, Merit Travel has found a way to make those deals easily accessible to their Travel Consultants. Through a new agent booking portal Merit Trip, developed by Digital Trip, Consultants will be able to access worldwide product including accommodations, airfares, land transportation, tours and more.

Utilizing Digital Trip’s technology will result in an easy-to-use solution for Merit Travel consultants, whereby accessing net rates and value added options will allow them to stay competitive and be a one-stop resource for clients. By integrating Digital Trip’s Net Rate Hotel Booking solution, Merit Travel will be able to capitalize on privately negotiated rates like never before. “We anticipate this tool being a demand generator and another way that solidifies the relevancy of today’s Travel Consultant.” Said Jason Merrithew, VP & CCO…. “As a one-stop shop for competitive hotel rates, with a database of properties fit for our target market, Merit Travel Consultants are better armed with the tools needed to provide clients with the right hotel at the right price.”

With industry-leading relationships and tools provided by players like Digital Trip and RoomKnights, Travel Consultants at Merit Travel will be armed with more value for clients and are better equipped for competing with the online world.

About Digital Trip
Digital Trip is a UK based travel technology company and market leader in in empowering travel agencies. Their solutions have been named a “Best Technology Product” at the prestigious Travolution Awards, the UK travel industry’s highest accolade for innovation and excellence.

About RoomKnights
RoomKnights is the exclusive sales agent for Digital Trip technology in North American and partners with hotels to help them intelligently generate incremental bookings and maximize profits with advanced tools and services including optimized meta-search and direct booking conversions. Established in 2007, Seekda is now used by more than 9,000 hotels and independent properties across 108 countries.

About Merit Travel Group
Merit Travel Group is a privately held, owner-managed company established in 1991 by its current shareholders, Michael Merrithew and Louise de Grandpré. Since 1991, Merit has grown to become one of the largest independent travel companies in Canada. More than 400 travel professionals located in offices across Canada provide advice and services to more than 350,000 Canadian travelers every year. Merit Travel Group operates many specialty travel brands including Merit Travel, Travelcuts, MeritBiz and Exclusive Tours.
For more information, please visit or contact:
For more information, please contact:

Luisa Pannozzi
Marketing Director
Merit Travel Group
416-364-3775 x 4216