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Merit Travel Acquires Vancouver-Based CruiseExperts Travel Ltd.

The purchase of CruiseExperts Travel Positions Merit Travel as a Canadian leader in Cruise Vacations.

TORONTO – May 01, 2017 – Merit Travel’s newest acquisition, that of Vancouver-based CruiseExperts Travel, represents another milestone reinforcing Merit’s growth strategy and focus on niche travel segments. In addition to strengthening relationships with cruise suppliers, the purchase grows and strengthens Merit Travel’s team of highly experienced, cruise-focused, travel consultants, while at the same time broadening their reach and market exposure.

“We’re very excited to have the team at CruiseExperts Travel join the Merit family.” Says Jason Merrithew, President. “Our business aligns really well, with both teams sharing a passion for cruise vacations and a relentless client-focused approach. We’re confident our teams will integrate seamlessly.”

Both CruiseExperts Travel and Merit Travel belong to the same travel consortium, Signature Travel Network. Many shared tools and practices across both business will ensure a smooth transition for the team at CruiseExperts Travel.

“We’re enthusiastic about seeing CruiseExperts Travel grow under Merit Travel management.” Said Blaine Lambert, Co-Owner of CruiseExperts Travel. “Merit Travel has the skillset and resources to continue to grow in the cruise market.” Denis Lim, Co-Owner of CruiseExperts Travel adds “Their strategy of focusing on developing travel specialists will ensure our current and future cruise clients are in good hands.”

With this acquisition, Merit Travel is poised for rapid growth in the cruise vacation space. The brand continues to emphasize the importance of using an experienced travel expert to help ensure an outstanding vacation experience. Merit’s niche specialists have earned the reputation as leading providers of golf and ski vacations, adventure travel, extended stays and hosted group tours. With the wealth of knowledge and experience gained through this acquisition, Merit now solidifies their position as a “go-to” provider of cruise vacations.

“In the always competitive and growing cruise market, we anticipate increased ability to capitalize on superior buying power with the goal of providing our clients with some of the most competitive cruise vacation options on the market today.” Says Merrithew.

About Merit Travel Group
Canadian owned and operated, Merit Travel Group is a specialty travel company established in 1991 by Michael Merrithew and Louise de Grandpré. Since 1991, Merit has grown to become an industry leader and one of the largest independent travel companies in Canada. Merit’s 420 travel professionals located in offices across the country provide advice and services to more than 350,000 Canadian travellers every year. Merit Travel Group and its unique specialty brands including Merit Travel, Travelcuts, MeritBiz, Merit Loyalty and Exclusive Tours are jointly owned by the Merrithew Family and H.I.S. Co. Ltd. Based in Tokyo, H.I.S. is one of the largest global travel networks in the world

For more information, please visit www.merit.ca or contact: media@merit.ca

Or contact:

Luisa Pannozzi
Marketing Director
Merit Travel Group
416-364-3775 ext 4216
luisa.pannozzi@merit.ca