About Us

Merit has been a leader in the Canadian travel industry for more than 25 years. Today, we are a global presence, as the Canadian arm of H.I.S. Co. Ltd. with more than 500 locations in cities around the world. In Canada, Merit travel professionals, located in offices across the country, provide advice and services to more than 350,000 Canadian travellers every year. Canadian brands include: Merit Travel, travelcuts, MeritBiz, Merit Loyalty and Exclusive Tours.


Our mission is to connect

clients to exceptional travel solutions

and experiences.


Ethical Behaviour – We hold each other to the highest standards of ethical behavior to ensure that integrity and honesty are always maintained. We treat each other in the same manner as we like to be treated. We deal with others in an open and honest manner; always mindful of the other person’s dignity.

Entrepreneurship – We support a culture in which we can thrive personally and professionally by taking initiative and being entrepreneurial while seeking out and exploring value-enhancing opportunities. We understand and take into consideration the inherent risks associated with new initiatives and proceed with a growth orientation when assessing outcomes from entrepreneurial initiatives.

Excellence – We believe that excellence is the most important criterion for success and we hold each other accountable to be always striving towards excellence in everything we do in a conscientious manner. We recognize and celebrate excellence. We provide constructive feedback and support when performance does not meet expectations.

Client Focus – We are focused on our clients, anticipating their needs, developing solutions, delivering value and exceeding expectations. We only promise what we can deliver and always deliver on our promise.

Adaptability – We pride ourselves on being able to adapt to meet the changing needs of our clients and the marketplace.

Team Work – We believe in the power of teamwork. We trust and support our colleagues and work in a spirit of shared purpose.

Corporate Responsibility – We are informed of the impact our business has on society and the environment, and make a conscious effort to do our part in the scope of an overall solution. Our CR strategies are sustainable and will be upheld over the long term. We endeavor to partner with our clients in aligning our business practices with overarching CR objectives.


Merit Travel Group and its family of brands are proud
members of the following organizations:

• Adventure Travel Trade Association (ATTA)
• American Society of Travel Agents (ASTA)
• Association of Canadian Travel Agencies (ACTA)
• Association of Corporate Travel Executives (ACTE)
• The Canadian Corporate Travel Association (CCTA)
• Canadian Payroll Association (CPA)
• Consumer Protection BC (BPCPA)
• Cruise Lines International Association (CLIA)
• Human Resources Professional Association (HRPA)

• Institut de Tourisme et D’hôtellerie Du Québec (ITHQ)
• International Association of Golf Tour Operators (IAGTO)
• Niche Cruise Marketing Alliance (NCMA)
• Signature Travel Network
• Student Youth Travel Association (SYTA)
• Tourism Industry Association of Canada (TIAC)
• Travel Industry Council of Ontario (TICO)