About Us

Merit Travel Group is a privately held, owner-managed company established in 1991 by its current shareholders, Michael Merrithew and Louise de Grandpré. Since 1991, Merit has grown to become the largest independent specialty travel company in Canada. More than 400 Merit travel professionals located at more than 50 offices across the country provide advice and services to more than 500,000 travellers every year.

Merit business units are as follows:

MeritBiz® – With a national team of some of the most experienced Corporate Travel Consultants in the industry and offices in Toronto, Newmarket, St. Catharine’s, Victoria and Montreal, MeritBiz simplifies the daunting world of business travel for some of Canada’s leading corporations and organizations by designing and delivering customized business travel management solutions. With MeritBiz, “Travel like you mean Business®”.

Merit Loyalty Group® – From call-centre offices in Mississauga, Victoria and Montreal, Merit Loyalty Group operates loyalty management and travel programs for major clients including CIBC Visa.

Merit Leisure Group – With a team of more than 250 dedicated and experienced leisure/vacation Travel Consultants located at more than 50 local market retail offices, Merit Leisure Group provides travel services to individuals, families, groups and commercial accounts. This business unit also creates and delivers unique affinity travel programs to a growing network of national and provincial associations across Canada.

Merit Leisure Group (MLG) is comprised of a number of leading retail brands including Merit Vacations, Travel CUTS, Voyages Campus and The Adventure Travel Company. MLG has developed a comprehensive portfolio of uniquely-branded specialty travel products including Explore Your Way, Merit Ski Vacations, Merit Longstays and others. Together with hosted group departures (Innovative Group Travel division) and customized niche travel programs, as well as representing some of the best hotels, resorts, cruise lines, tour operators, car rental and related travel and experience companies worldwide, MLG serves a broad cross-section of customer groups across Canada.

Merit Golf Vacations - With over a hundred years of combined experience, a dedicated team of golf travel experts and established relationships with literally hundreds of the best golf resorts and courses around the world, Merit Golf Vacations has established itself as the leading outbound and domestic golf tour operator in Canada. Together with its sister company based in Scotland, High Road Golf Expeditions (UK), Merit golf travel professionals assist hundreds of golfers with corporate incentives, group programs, Pro Am events, couples programs and vacations for individuals to golf destinations worldwide.

Exclusive Tours – Long recognized as the leading river cruise, expedition and small ship travel wholesaler in Canada, the Exclusive Tours team of experts now also offer golf, ski, tours, resort/hotel product and advice to several hundred travel agencies across Canada.